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Thanks, Burger King

28 Mar 2007 12:20 pm

Pigs

It is, one hopes, the sign of things to come. Consumers need to start demanding that all meat and poultry products come labeled as cruelty-free or not. The market is already responding:

In what animal welfare advocates are describing as a 'historic advance,' Burger King, the world’s second-largest hamburger chain, said yesterday that it would begin buying eggs and pork from suppliers that did not confine their animals in cages and crates.

The company said that it would also favor suppliers of chickens that use gas, or “controlled-atmospheric stunning,” rather than electric shocks to knock birds unconscious before slaughter. It is considered a more humane method, though only a handful of slaughterhouses use it.

The goal for the next few months, Burger King said is for 2 percent of its eggs to be 'cage free,' and for 10 percent of its pork to come from farms that allow sows to move around inside pens, rather than being confined to crates. The company said those percentages would rise as more farmers shift to these methods and more competitively priced supplies become available.

I'm a McDonalds fan, but I'm switching. The more of us do it, the more likely it is that the rest of the food industry will follow Burger King's lead.

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