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13 May 2007 07:49 pm

The Scientifically Optimal Online Text

That's the claim, anyway. Scientists have perfected the ideal way to read online. Money quote:

Early results have been encouraging. According to Walker, a study funded by the U.S. Department of Education found that students who read text books in Live Ink are adding 10-15 percentile points on nationally standardized reading tests. Non native English speakers are seeing similar improved proficiency.

A more detailed article about the technology and science behind Live Ink can be found here.

If the technology lives up to its promise, Live Ink represents a veritable breakthrough that could change the way people read online content. With eyeballs moving from dead tree media to a screen near you, readability of online text will become a competitive differentiator for many online content providers.

Here's a glimpse of the difference.

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