What Flavor?

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08 Jun 2007 06:52 am

I'm a bit of a Gatorade freak myself. We buy them in bulk from Peapod, and store them in relays in the fridge. Occasionally, I'm asked which flavor I prefer. I really have no preference, or, rather, my preference is rather like my taste for a particular color of skittle. Having signed off on the general concept - over-priced, sugary, colored water - I'm quite happy to be pleasantly surprised. It turns out I'm not the only one who feels this way. A Singapore company has come up with some new, and mysterious soda drinks:

Out of the Box caters to consumers who respond to "What would you like to drink?" with a non-committal "anything" or "whatever". Two weeks ago, the company launched two complementary brands: Anything and Whatever. Anything is fizzy and comes in six flavors (Cola with Lemon, Apple, Fizz Up, Cloudy Lemon and Root Beer) and Whatever is non-carbonated (Ice Lemon Tea, Peach Tea, Jasmine Green Tea, White Grape Tea, Apple Tea, Chrysanthemum Tea).The surprise part? Consumers don't know which flavor they're getting until they take a sip.

Makes for a cool guessing game too, I guess. But I won't hold my breath for the US version.

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