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14 Jun 2008 03:39 pm
Britney Back In Rehab!
From Mark Bowden's article on Murdoch and the WSJ (interview with Bowden here):
This is how Murdoch understands journalism—as content, a word he uses
all the time, rather than as a form of literature or public service,
and as a commodity whose value largely derives from its instant retail
malleability. A short, crisp scoop that dramatically advances a major
developing story—Obama’s poll numbers down! Britney back in rehab!
Steinbrenner to fire another manager!—can be neatly packaged for a
dizzying variety of media: print, radio, TV, the Internet, or even
cell-phone screens. It doesn’t matter much to a fully integrated media
conglomerate like News Corporation how its customers choose to access
this content, as long as the transaction pays. Business and financial
news is ideally suited to this kind of cross-seeding, since markets are
now global and customers are tuned in all day, every day. One of the
first strong messages Journal reporters and editors received from their
new owners was that Murdoch wants scoops. He wants his reporters out in
front of every competitor on the planet.
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