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21 Jun 2008 04:59 pm
Beating The Prius
Rauch chronicles GM's gamble on a plug-in car. It' an eye-opening piece:
In conversations with everyone from staff engineers to Rick Wagoner,
the chairman and CEO, I heard references to the Apollo program. “John
Kennedy didn’t say, ‘Let’s go to the moon and, you know, we’ll get
there as soon as we can,’” Wagoner said in a recent interview in his
office, atop a high-rise in Detroit. “I asked our experts, ‘Guys, do we
have a reasonable chance of making it or not?’ Yes. ‘Well,
then, let’s go for what we want rather than go for what we know we can
do.’” With the Volt, GM—battered, beleaguered, struggling for
profitability—hopes to re-engineer not just the car but the way the
public thinks about cars, the way the public thinks about GM, and the
way GM thinks about itself.
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