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08 Jul 2008 06:38 pm
"Don't Hope For A Better Life; Vote For One"
That's McCain's new slogan. It's directly plagiarized from an early Tory party ad in the 1970s created by Saatchi and Saatchi for Thatcher:
The first work produced for the party was a television broadcast devised by Charles, in which images of everyday Britain were run in reverse. The dramatic sequence was concluded with Michael Heseltine uttering the slogan: 'Backwards or forwards, because we can't go on as we are. Don't hope for a better life; vote for one.'
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McCain Feels The Love
Excerpt: One of the things we rarely see in consumer advertising is a back-and-forth message sparring between 2 brands. That's why the political season is so fascinating to me. And while I'm not a McCain supporter, this is a pretty sharply...
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Tracked: Jul 8, 2008 11:07:19 PM
