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27 Aug 2008 09:39 am
Ad Hacks
Ad Age asked various professional ad agencies to come up with ways to sell the next president. The results were uninspired:
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It's Just an Archetype, Dear - Go Back to Sleep
Excerpt: Got a newsletter this morning from self-proclaimed marketing guru Clotaire Rapeille of Archetype Discoveries Worldwide (the reptilian always wins). It reports, among other things, that while they're both reptilian, Hummers aren't selling and Minis are ...
Weblog: Metaphor Country
Tracked: Aug 27, 2008 1:16:40 PM
