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16 Nov 2008 07:15 pm
Blogonomics
Felix Salmon questions if micropublishing is dead:
The dream of internet publishers was that media buyers would flock to a more niche medium, where they could target people much more accurately. But the problem is that media buyers, and ad sales people, get paid a lot of money: it's just not worth their while to collaborate on a campaign which only reaches a relative handful of readers. To be successful in publishing, you need economies of scale, and that means big websites with a mass audience rather than niche blogs which need to be sold separately by expensive sales teams.
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Tracked: Nov 17, 2008 4:35:13 AM
