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13 Dec 2008 05:19 pm
The War On Melodrama
A new study questions the wisdom of graphic anti-meth ads:
Erceg-Hurn told the Sydney Morning Herald
that teens “look at those ads and they don’t see themselves or their
friends because the first few times they use ice (a nickname for meth),
they simply feel euphoria. (Unlike the kids depicted in the ads) they
are not becoming prostitutes or killing their parents, so they reject
the message. These ads could be backfiring, and it’s time for a new
approach.”
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