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01 Feb 2009 09:45 am

Self-Branding And Writing

Jill Priluck looks at modern publishing:

Paradoxically, the proliferation of digital media that is arguably the biggest threat to traditional publishing also offers authors more opportunities than ever to distribute and promote their work. The catch: In order to do that effectively, authors increasingly must transcend their words and become brands.

This strikes me as a helpful formulation:

[A] brand is someone you would read regardless of the subject.

My own view is that the publishing industry deserves to die in its current state. It never made economic sense to me; there are no real editors of books any more; the distribution network is archaic; the technology of publishing pathetic; and the rewards to authors largely impenetrable. I still have no idea what my occasional royalty statements mean: they are designed to be incomprehensible, to keep the authors in the dark, to maintain an Oz-like mystery where none is required.

The future is obviously print-on-demand, and writers in the future will make their names first on the web. With e-distribution and e-books, writers will soon be able to put this incompetent and often philistine racket behind us. It couldn't happen too soon.

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