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08 Aug 2009 07:59 pm
Murdoch And Sirius
A reader writes:
Sirius XM is probably the best model of what happens when you start
charging for what people are used to getting for free. It fails.
Sirius has invested billions of dollars into amazing technology, but
without a partnership that gives new car buyers a free subscription
for a limited time, they would have failed years earlier. They make
the same argument, that they've got exclusive content, but just like
Times Select, walling off that content just made it less relevant.
Howard Stern was going to be the man who made Sirius a must have for
millions of fans, but when was the last time you heard anybody mention
the man?
How did he go from a must-hear personality who was
constantly in the news for his antics or his outrageousness to a
"whatever happened to?" has been? Simply, he was put behind a pay
wall. Oprah has her own channel,
but I've never heard it mentioned. If the King of All Media and a
woman who has enough influence to swing a national election can't get
people to pay, why on earth does Murdoch think he can?
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