Jonathan Bernstein reflects:
Politics, in one respect, has really changed over the last two decades. Both parties, but especially the Republicans, now have highly efficient ways to get their talking points out to the rank-and-file, without confusing things by also informing them of the larger context. That's really different than things were in the 1950s, 1960s, and 1970s.
Back then, politically attentive people would watch the network news and the local news and look at the occasional newspaper, and maybe Time or Newsweek, and on top of that they would also be exposed to party talking points. Now, to a great extent, people's only exposure to the news may consist of the party's talking points (again, especially on the Republican side). So the old job of finding out how well those talking points are resonating by hearing whether ordinary folks use them to talk about politics is no longer a useful task. Increasingly, the only language to which people -- once again, especially Republicans -- are exposed is those talking points. For a Rush/Beck listener, there isn't another language available to discuss the health care bill.