Internet Money

Felix Salmon's reflection on chasing page views and bloggy economics should be read by anyone in the business:

Blodget should remind himself on a daily basis that publishers make money by selling readers, not adspace, and that if he’s going to make money, he’s going to have to do so by getting high-value readers that companies want to reach. At the moment, both Blodget and his advertisers are stuck in an increasingly out-of-date paradigm wherein pageviews serve as a proxy for readers, but today, unless you’re Demand Media or the like, that paradigm is doomed.

2006-2011 archives for The Daily Dish, featuring Andrew Sullivan