The Fastest Growing Demographic

Serwer eyes the Latino vote:

Latinos are so diverse culturally that the only reason they vote as a bloc at all is because they continue to have collective interests as Latinos. That has more to do with a shared experience of discrimination than a shared culture; the more immigration policy becomes pretext for targeting Latinos, the more likely they are to vote this way. That said, the victories of Republican candidates like Susana Martinez, Marco Rubio, and Brian Sandoval show that they can blunt this trend in the short term by nominating Latino candidates for higher office. Right now, in the long term, Latinos are still a swing vote.

But they were critical in re-electing Harry Reid.