Politics As Cinema

by Conor Friedersdorf

I've never seen a political ad quite like that. And I wonder how the average voter will react. Is it so slick and movie-trailer like that it'll turn people off as they recognize that most of its power is drawn from mood manipulation? (If the Pawlenty Administration goes to war it'll be set to the best musical score ever!)

Or will its surface-level appeal work?

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