Buying Meals Like Plane Tickets

Groupon is launching a smartphone app with two buttons - "I'm hungry" and "I'm bored":

Unlike Groupon’s daily deals, which tend to generate a flood of customers, Groupon Now might lure just a few, but at the right time. Rob Solomon, Groupon’s president, says the true promise of Groupon Now is to help eliminate perishable inventoryfood ingredients, labor hours, and anything else that’s wasted if not used immediately. “If we can eliminate 10 percent of perishability, we can change the dynamics for small business owners,” he says. Small businesses would become more like airlines, matching supply against demand to maximize revenues.

Ezra Klein sees the logic.